Day 3: The DJ Pricing & Pitching Blueprint

Day 3: Customising Your Pitch for Each Event Type

Not all gigs are created equal, and neither should your pitch be. To truly win over clients, you need to speak their language and address their unique needs. Whether you’re DJing for a corporate function, a dreamy wedding, or a high-energy private party, tailoring your approach is key to sealing the deal. Here’s how to nail it.

Corporate Events

Corporate clients aren’t just booking a DJ; they’re booking an experience that reflects their brand and keeps their event running smoothly. Here’s what they value:

• Professionalism: From your communication to your appearance, everything should scream “polished.”

• Reliability: They need to know you’ll show up on time, with all the necessary equipment, ready to deliver.

• Seamless Execution: Think smooth transitions, perfectly timed announcements, and a playlist that’s on point for the crowd.

How to Tailor Your Pitch

Highlight your experience with business functions. Emphasise your ability to read the room and keep the energy aligned with the event’s goals, whether it’s a networking mixer or an all-out end-of-year celebration.

Example Script: A Winning Corporate Pitch

“Hi [Client Name],

Thank you for considering me for your upcoming [Event Name]! With over [X years] of experience in corporate events, I’ve worked with brands like [Name a Company or Two] to create memorable experiences that strike the perfect balance between professionalism and fun. My goal is to help your team and guests unwind while ensuring everything runs smoothly. From tailored playlists to seamless transitions, I’ll handle the music so you can focus on connecting with your guests.

Let’s schedule a quick call to discuss your vision—I’d love to bring it to life!

Best, [Your Name]”

Weddings

Weddings are deeply personal, emotional, and often once-in-a-lifetime events. Couples aren’t just hiring a DJ; they’re entrusting you with a huge part of their special day. Here’s what they value:

• Emotional Connection: They want someone who understands their love story and can translate it into music.

• Adaptability: Weddings often come with last-minute changes. Being flexible is a must.

• Creating the Perfect Day: Everything has to feel magical, from the first dance to the last song.

How to Tailor Your Pitch

Sell the dream. Show that you understand how important this day is and how your music will enhance every special moment. Highlight your ability to collaborate with couples and vendors to ensure a seamless experience.

Example Script: A Pitch for Wedding Clients

“Hi [Couple’s Names],

Congratulations on your engagement! I’m thrilled to hear about your upcoming wedding and would be honoured to help make it unforgettable. With [X years] of wedding DJ experience, I’ve helped couples create magical moments, from the first dance to the last song of the night. I’ll work closely with you to curate a playlist that reflects your unique story and ensures your guests have the time of their lives.

Let’s chat about your vision for the big day—I can’t wait to hear all about it!

Warm regards, [Your Name]”

Private Events

Private parties can range from milestone birthdays to intimate gatherings. These clients are looking for versatility—and a DJ who can be the life of the party while remaining professional. Here’s what they value:

• Versatility: You need to cater to a mix of ages, tastes, and vibes.

• Energy: Private events are often more dynamic and spontaneous.

• Professionalism: Even in casual settings, you’re still a professional providing a service.

How to Tailor Your Pitch

Focus on your ability to adapt to different crowds and keep the energy up. Highlight how you’ll create an atmosphere where everyone feels included and entertained.

Example Script: A Pitch for Private Events

“Hi [Client Name],

Thanks for reaching out about your upcoming [Event Name]! Private parties are my specialty, and I love creating the perfect vibe for celebrations like yours. Whether it’s [specific example: a milestone birthday, anniversary, etc.], my goal is to keep the energy high and the dance floor packed while making sure every guest feels part of the fun.

Let’s connect to talk about your ideas—I’d love to help make this event unforgettable!

Cheers, [Your Name]”

Interactive Element: Downloadable Pitch Templates

I’m creating downloadable pitch templates for each event type to make your life even easier. These templates are customisable, so you can tweak them to suit your style and the specific needs of your clients. For now though, you could simply use the ones above...

Tailoring your pitch doesn’t just show professionalism—it shows that you care. And when clients see that you’re invested in their event’s success, you’re not just a DJ to them; you’re a partner in creating something memorable.