Day 5: The DJ Pricing & Pitching Blueprint

Day 5: Tools and Templates to Simplify Your Workflow

Let’s face it: juggling pricing, proposals, and client communications can feel overwhelming. But here’s the good news—you don’t have to reinvent the wheel for every gig. With the right tools and templates, you can streamline your workflow, save hours of admin time, and present yourself as the polished professional you are. This chapter will walk you through exactly what you need and how to use it effectively.

Pricing Calculator: Your Secret Weapon

Understanding your costs and desired earnings is step one, but doing the math every time can be a hassle. That’s where a pricing calculator comes in.

How to Use It Effectively:

1. Input Your Costs: Include travel, equipment, insurance, and any other recurring expenses.

2. Set Your Desired Earnings: Choose your hourly or per-gig rate based on your skill level and market demand.

3. Add Your Profit Margin: Ensure a healthy margin for growth and unexpected expenses.

4. Preview Packages: Use the calculator to auto-generate tiered pricing for different service levels (e.g., basic, standard, premium).

Interactive Element: Access the Pricing Calculator.

Downloadable Templates

Templates are lifesavers. They give you a starting point while still allowing you to personalise your pitches and proposals. Here are three essential templates tailored to different event types:

1. Corporate Event Proposal

This template emphasises professionalism and attention to detail, showcasing your ability to align with corporate goals.

What It Includes:

• Introduction and your USP.

• A breakdown of services offered (e.g., setup, playlist creation, event execution).

• Pricing packages with a clear cost-benefit explanation.

• Terms and conditions.

Interactive Element: Download the Corporate Proposal Template.

2. Wedding DJ Proposal

A wedding is a deeply personal event, so your proposal should reflect that. Highlight your adaptability and experience in creating unforgettable moments.

What It Includes:

• A heartfelt introduction tailored to the couple’s big day.

• Customisation options (e.g., song requests, ceremony-to-reception transitions).

• Testimonials from past wedding clients.

• Pricing packages with optional add-ons like MC services or extra lighting.

Interactive Element: Download the Wedding Proposal Template.

3. Private Event Proposal

Private events demand versatility. This template positions you as both the life of the party and a dependable professional.

What It Includes:

• A friendly introduction that connects with the client’s vision.

• Examples of past private event successes.

• Flexible service packages tailored to different party sizes.

• Terms for securing your services.

Interactive Element: Download the Private Event Proposal Template.

Follow-Up Email Templates

Clients need gentle nudges to keep the booking process moving. These email templates cover every stage of communication:

1. After Inquiry Response

Use this template to thank potential clients for reaching out and provide initial information.

Example Script: Subject: Thanks for Your Inquiry—Let’s Create an Amazing Event!

Hi [Client’s Name],

Thank you for considering me for your upcoming [event type]. I’m excited to learn more about your vision and how I can make it unforgettable! Attached, you’ll find my proposal outlining options tailored to your needs.

Looking forward to your thoughts.

Best, [Your Name]

2. After Sending a Proposal

Reinforce your professionalism and invite questions.

Example Script: Subject: Proposal Sent—Let’s Discuss!

Hi [Client’s Name],

I hope this email finds you well. I’ve attached my proposal for your review. Please let me know if you have any questions or would like to schedule a call to discuss the details further.

Best regards, [Your Name]

3. After No Response

A polite follow-up keeps you on their radar without being pushy.

Example Script: Subject: Checking In—Still Interested in Your Event?

Hi [Client’s Name],

I wanted to follow up on the proposal I sent for your [event type]. Please let me know if there’s anything I can clarify or adjust to better meet your needs. I’d love to help make your event unforgettable.

Best, [Your Name]

Interactive Element: Download Follow-Up Email Templates.

Sample Invoices and Contracts

Presenting yourself as a professional includes having clear, well-organised paperwork. These templates will ensure your clients have no doubt about your credibility.

Sample Invoices

• Key Features: Itemised services, payment due dates, and accepted payment methods.

• Interactive Element: Download the Invoice Template.

Sample Contracts

• Key Features: Scope of services, cancellation policies, and client responsibilities.

• Interactive Element: Download the Contract Template.

Bringing It All Together

With these tools and templates, you’ll not only simplify your workflow but also elevate your professional image. The time you save can be reinvested in what you love most—bringing unforgettable experiences to life through music.